Job:

Communications and Digital Marketing Manager

Posted on: August 7, 2020 |

Position Title: Communications and Digital Marketing Manager

 

Reports To: Director of External Affairs

Type: Full-Time

Location: Chicago, IL

Compensation: Competitive salary and full suite of benefits

 

Why Join INCS?

Illinois needs an advocate to ensure policy makers and families receive accurate facts about charter public schools and understand their valuable contributions to Illinois communities. INCS is that advocate and the Communications and Digital Marketing Manager is a key leader in this effort. You will develop and execute a communications strategy that tells the transformational impact of charter public schools and be empowered to build out a communications and digital marketing strategy to achieve that goal. This person should have enthusiasm in the belief that charter schools have the power to transform public education and the lives of students. This individual will act as a leader in supporting communications efforts across multiple channels and stakeholder groups.

Must have a bachelor’s degree or higher and relevant experience in public relations, communications, marketing/advertising or similar field. Experience in education or non-profit sectors is preferred but not required.

If you want to engage full and effectively with students, parents, colleagues, and other stakeholders to help them understand the opportunity gaps that charter public schools are working to close, then apply now!

 

Background

Twenty years ago, when educators and community members started the charter school movement, people questioned whether students in low income communities could succeed at the highest levels. That debate is now over. They can, and they do, as evidenced by the high school graduation rates and post-secondary success of thousands of Illinois charter school students. The only remaining question is whether we have the will to make this happen for more families. That is the work we are committed to.

The Illinois Network of Charter Schools (INCS) advocates for the improvement of public education by leveraging the charter school model as a catalyst to transform lives and communities. INCS works to ensure that charter public schools have adequate and equitable resources, the autonomy to find innovative approaches to meet student needs, and a fair and transparent policy landscape that allows high-quality options to thrive.

In 2017, years of concerted effort led to a change in Illinois’ education funding law that resulted in a statewide increase of $55 million in new charter school funding. Ensuring that the increased funding flows to charter public schools and that additional schools are authorized and open will take additional, creative efforts in the next year. We’re thrilled by the progress that occurred in 2017 and will continue to work with policy-makers, school leaders, parents, and community members to secure high quality educational options for underserved communities and students.

As the voice of Illinois charter schools, INCS engages a diverse coalition of policy-makers, school leaders, parents, and community members to create systemic change and secure high-quality schools for underserved communities. INCS makes its impact through several program teams: Government Affairs, Charter Growth and Support, and Communications. These teams are supported by our Development and Operations teams. The organization is based in Chicago, where most Illinois charter schools are located, and has a satellite office in Springfield.

 

Ideal Candidate Profile (Core Selection Criteria)

  • Modern Public Relations Skills – Demonstrated track record of success using multiple media channels. Experience with Mailchimp or similar platforms for use in distributing communications. Highly proficient with Microsoft Office tools to create written documents and presentations. Public speaking and data interpretation (website, email, social media metrics) skills.
  • Digital Marketing Strategy – Responsible for creating and implementing email, SMS, social and other digital media strategy to build awareness of charter schools, grow our audience base, and support our state, local, and district advocacy and electoral campaigns while analyzing the results to continually improve our reach and effectiveness.
  • Interpersonal Communication Skills – Experience working with a variety of stakeholders, developing partner relationships, and supporting schools with their communications needs. Confident, mature outlook and presence, sense of humor, relentless optimism, a spirit of problem-solving, and calm under pressure.
  • Political/Cultural Navigation – Ability to navigate complex and sensitive political environments, including dealing with vocal opposition that is often not fact-based. Strong interpersonal skills and ability to work effectively with people of diverse backgrounds. A commitment to embracing diversity and fostering an environment of inclusion and cultural competency.
  • Leadership and Development – A strong desire to build a culture of high-quality, timely, and relevant communications across the organization. Will be accountable for developing a communications and digital marketing strategy and will be the primary contributor to creating content across multiple communications channels. Will support other internal teams on reaching their communications goals and set key communications and digital marketing performance indicators and metrics to create an atmosphere of accountability across the organization.

 

What You’ll Be Accountable For

Media relations strategy:

  • Drive proactive media strategy to push INCS brand as a trusted, credible source of public education policy issues.
  • Support, train, and develop talking points for spokespeople for the organization in the media, at press conferences, CPS Board of Education meetings, and other public forums.
  • Ensure that INCS’s messaging is consistent with overall brand and mission and is understood by a variety of stakeholders.

Digital marketing strategy:

  • Lead strategy and content development across organization’s Facebook, Twitter, Instagram and LinkedIn accounts.
  • Create and maintain a strategic e-mail program for several school district, state and local legislative and electoral campaigns.
  • Manage and craft content for multiple online campaigns simultaneously.
  • Monitor and seek improvements on email results based on Key Performance Indicators as well as use multivariate (A/B) testing for performance improvement.
  • Use SMS tools, including blast text and peer-to-peer text to communicate with and activate voters, allies and activists.
  • Create regular reports on SMS and email program performance results based on in-platform analytics and/or in-house data systems.
  • Work closely with data team to effectively identify, segment, and target lists, as well as creative effective and meaningful analytics program.
  • Research, write, and edit dynamic and effective online mobilization communications and campaigns with email, text messaging, video and other online communication tools.
  • Work closely with teams across the organization on the identification and execution of email and SMS components to our political, issue, organizing and legislative programs.
  • Integrating online and offline activism.
  • Track and analyze campaign metrics.
  • Research and recommend emerging digital media technologies and channels.
  • Train charter school partners on online organizing, communications, SMS, email and best practices and tools.

Charter school network support and communications:

  • Provide unified messaging and strategy to charter operator communications staff on high-priority advocacy issues or news stories to ensure the charter community is prepared and aligned on responses to the media and other stakeholders.
  • Develop and collaborate on electoral strategies and identify advocacy tactics that complement message development.
  • Write compelling and relevant content for use across multiple communications platforms, including press, social media, fact sheets, blogs, etc.
  • Lead meetings with a coalition of communications professionals to develop sector-wide messaging, strategy, and outreach.

Oversight of INCS communication channels, platforms, and procedures:

  • Oversee communications team operations, including processes and platforms related to all communication channels.
  • Manage INCS and INCS Action brands across all communication channels.
  • Oversee strategic use of all communication channels, including INCS website, email, social media, direct mail, etc.
  • Manage vendor relationships owned by communications team, such as website provider and graphic designer.

Strategy and team leadership:

  • Set strategies and priorities in line with the organization’s strategic plan and annual goals, monitor progress toward goals, and correct course based on data and reflection.
  • Advise Leadership Team on media, publication, digital and marketing opportunities across the organization.
  • Create strategies to help the internal Government Affairs team communicate with a variety of external audiences: political campaigns, races, and elected leaders.

 

Equal Opportunity

INCS believes it is critical for leaders to reflect the communities that they serve, and that diversity across multiple dimensions enables us to achieve our mission of transforming lives and communities through public education. We don’t just accept difference – we celebrate it, support it, and thrive on it for the benefit of our staff, member schools, and the broader community. We are proud to be an equal opportunity workplace and seek and welcome a diverse pool of candidates in this search.

How to Apply:

Candidates for the Communications & Digital Marketing Manager position should submit a letter of interest and a current resume to Jennifer Richardson, Human Resources Manager, at jobs@incschools.org. The subject for the message should be Communications & Digital Marketing Manager – First name, Last name.